Jin-Ming Tea Firm
Good tea, worth inscribing in the heart.
Client:
Jin Ming Tea Firm
Year:
2017
Industry:
Food & Drink
Duration:
4 Weeks
Services:
Brand Identity
Packging
Overview:
in-Ming Tea Firm is a Taiwanese tea brand whose name contains its entire philosophy within two characters. 錦 — vibrant, splendid, alive with color. 銘 — classic, enduring, inscribed permanently into memory. Together, they describe not just a product but a standard: tea that is worthy of remembering, presented in a way that is worthy of looking at. The brand tagline, 好茶，值得銘記在心, folds the second character back as a direct promise — good tea, worth keeping in the heart.
Challenges:
The logomark was built from two images drawn from the experience of tea itself: the rolling contours of a tea farm, row upon row of cultivated hillside, and the rising steam of a freshly brewed cup. These two forms are woven together with the character 錦 and enclosed within a circular seal — readable simultaneously as a traditional chop and as a contemporary emblem. The challenge was to hold this layered meaning within a single, legible form: one that feels rooted in a long lineage without being confined by it.
Conclusion:
The logomark was built from two images drawn from the experience of tea itself: the rolling contours of a tea farm, row upon row of cultivated hillside, and the rising steam of a freshly brewed cup. These two forms are woven together with the character 錦 and enclosed within a circular seal — readable simultaneously as a traditional chop and as a contemporary emblem. The challenge was to hold this layered meaning within a single, legible form: one that feels rooted in a long lineage without being confined by it.
